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Direct Mail Campaigns Direct mail is an effective way to reach new customers as well as improve your customer retention rate. Although more modern marketing practices have begun to gain more and more traction and the popularity of direct mail is still widely recognized by marketing professionals as one of the most effective ways to reach customers and gain new business. Direct mail marketing has one of the highest conversion rates at just under 2 percent while email marketing and landing page capture forms offer a minimal conversion rate that barely scratches the surface of .06 percent. One of the most important aspects that contribute to the success of direct…

9 Ideas for Marketing “Inside the Box” Canada Post is taking great steps to assists businesses that chose to utilize direct mail marketing techniques in the most effective, simple, and affordable ways. Businesses have a variety of options when it comes to using the power of direct mail; with new and innovative online services offered by Canada Post it is no mystery as to why business owners are looking to take advantage of building their business and reaching their audience through traditional means using very modern practices. Deciding to implement a direct mail campaign into your marketing strategy is a simple way to reach more customers and polish your overall…