8 Reasons Your Company Needs a Website
Canadians are Internet users and advoca
tes. In fact more than 2.4 billion people use the Internet world wide. Over the past decade we have watched the world wide web not only grow and shift but expand and become a simple household stable. With growth and more affordable options to access the web consumers are using the Internet to connect with friends, discover new hobbies, make purchases, and even gain exposure and a following. Thus, having a website is no longer an option – do not just take our word for it. Check out these statistics reported by the Canadian Internet Registry Authority in 2014 to see why your company should have an engaging, optimized, and useful website for your brand.
8. Canadians prefer doing business with fellow Canadians
More than 50 percent of Canadians prefer websites with .ca or .com when they anticipate having to provide relevant and confidential information online. In 2008 one million .ca domains were registered and in less than five years two million .ca domains became registered.
7. Canadians actively pursue the Internet and all its inherent benefits
Canada is considered one of the most connected countries in the world. In fact 87 percent of households in Canada have access to the Internet. It is ranked 16th globally for its Internet penetration.
6. Affluent Canadians and persons with purchasing power are online
It is reported that 95 percent of individuals in the higher income quartile are connected to the Internet.
5. Canadians enjoy browsing websites
Canadians ranked number one globally for visiting the most websites in a month. Visiting more than 3,700 pages a month while across the world the average pages browsed per month was approximately 2,300.
4. Canadians spend a lot of hours online
Just behind the United States, the average Canadian Internet user spends approximately 41 hours online, while the global average in 2013 was 24.6.
3. Canadians enjoy entertainment online
Canadians watched 291 videos online per month; that means that approximately ten videos are watch a day per household. Incorporating videos into your marketing campaigns is a good idea nowadays.
2. Canadians spend money online too
It is reported that 50 percent of Canadians used the Internet to make a purchase or to order goods and services. Approximately 52 percent used the web to purchase tickets to events, 42 percent purchased clothing, books or jewelry, and 58 percent used the web to make travel arrangements. The total value of e-commerce was $22.3 billion in 2013.
1. Fellow Canadian business owners have yet to come online.
Only 45 percent of Canadian businesses have a website. With so many Canadian consumers turning to the Internet for a wide range of activities and motives, the majority of businesses have yet to take advantage of the increased opportunity to makes sales and acquire new customers.
There are a variety of reasons that you have not published a website on behalf of your company and brand. One of the major hurdles is figuring out just where to start and determining exactly how your website can help you achieve specific and tangible goals. Enlist the help of a marketing firm or professional to help you get started or simply call our office and request a Starter Packet.
http://www.cira.ca/factbook/2014/the-canadian-internet.html
