How to obtain valuable results
Marketing should never be a bottomless pit of money. For every effort your brand makes you should set tangible and realistic goals to achieve marketing success. Read more about how to easily achieve your marketing goals by paying closer attention to details.
In today’s world of business we are faced with “numbers”. What do they say about your business? Are you in the positive, negative, or neutral? Is everything in your business working cohesively or are you in desperate need of alignment? How many customers are ordering your products or visiting your website? How long are they staying? Are you happy with your bounce rate?
The key to understanding your business and achieving valuable results is to set tangible goals and work to achieve them. Remember that the more detailed you make your goals the more likely you are to achieve them. Creating and developing goals can take anywhere from five minutes to months. As you create your goals and work to achieve them also consider your personal goals as your business seeks to grow and expand.
Identifying key components to your business is an ideal starting point for developing goals for your business. Look for the components of your business that give you tangible ways to measure your business and the areas of those that interact or tend to affect your customers. By identifying what can be measured and how those measurements affect your customers you will be able to detail your business’s goals easily.
Some of the components you can use to set and implement goals include:
– visitors to your website
– your website’s bounce rate
– customer information captured via a landing page
– calls made to your office following a major campaign
– customer referrals
– foot traffic to your store
– increase in select sales areas
– reduction in refunds or replacements
Another way to obtain valuable results is to take a closer look at your sales funnel. Often customers become lost in sales funnels once they make a purchase or inquire about a brand’s services. Strengthening your sales funnels is a simple way to identify measurable components and build goals. Some of the parts of your sales funnel that you can improve include follow up and retention. What do you offer your customers for recommending you to their friends? How long does it take for you to send a letter of thanks for using your services or ask for feedback on your service and products?
By starting with identifying measurable components of your business and observing ways to improve your sales funnel you will be able to build and cultivate easy to achieve goals that are tangible and realistic. Use past months to help guide the development of your goals as well as past successful marketing campaigns.