3 Reasons to Mix Traditional and Modern Marketing
Today more than ever businesses are being forced to take a hard and realistic look at their marketing efforts and results. Owners and founders of established businesses must choose whether to launch an email campaign or simply stick to tried and true methods of marketing and advertising such as newspaper ads or billboards. As the Internet continues to grow and become the go-to source for consumers and businesses alike it is important to incorporate traditional marketing efforts with modern techniques for maximum return on investment.
Drive Direct Traffic to Your Website
One of the most simple and straightforward approaches to incorporating traditional marketing techniques into your modern marketing efforts is to announce promotions being offered to customers who interact with your business online. By doing this you organically drive direct traffic to your website. As you design your newspaper or magazine advertisements mention some of the benefits your online customers are receiving by placing orders or scheduling service through your website. These benefits can range from free shipping to holiday discounts.
Through careful planning and prioritizing you may also want to drive them to a particular landing page to measure the effectiveness of your campaign alongside gaining a solid sense of the how your customers prefer to interact with you.
Improve Your Customer’s Experience
Offering your customers more than one way of connecting with you is key to any successful company expansion. One of the key benefits to pushing your customers to your website enables you to reinvent or improve your sales funnel. Online submissions enable your customers to provide relevant and basic contact information personally and thus eliminating errors in taking this information over the phone or at the jobsite where multiple distractions take place.
Automated sales funnels also ensure that every customer receives your personal attention; whether you remember to send the follow up or not. Using drip email campaigns to deliver relevant follow up emails (or possibly letters) to your customers without having to manage or delegate this process manually improves your customer’s experience while tracking your leads in a manner that is more efficient and organically makes you proactive in your customer interactions with your company.
Capture Relevant and Stronger Leads
Capturing leads is a major part of any marketing and advertising. Often the effectiveness of any campaign hinges on whether the campaign delivers solid leads or consumers looking for your products or services. As you create advertisements that promote the convenience and rewards your online customers are receiving you will improve the overall customer experiences through an automated sales funnel. Additionally, you have the opportunity to connect with consumers who are simply in the process of determining whom they will hire to complete a job or which product will best suit their needs.
This is where modern inbound marketing techniques excel. Through developing a blog that offers relevant information about your products or service and how to use them you will equip prospective customers with the information they need to make better buying decisions while also providing them with solutions to their problems without them having to look very far.
There are several ways modern techniques merge with traditional marketing campaigns and any skilled marketing professional and firm will be equipped to help you develop and build campaigns that achieve your goals and objectives.
